Monday, October 12, 2009

Save the Boobs

Sex sells, doesn't it? Sure it does, so why can't sex sell for a good cause. As you know, October is Breast Cancer Awareness month. Breast cancer certainly affects women but it does affect the men in their lives as well. We do see our moms, aunts, sisters, wives, girlfriends going through what they're going through. Breast cancer is not only a women's health issue; it affects the whole family, the whole neighborhood, everyone!

I certainly love this PSA from Rethink Breast Cancer because it has that new way of thinking of how to market and promote and put out the word about breast cancer to the average male out there. It is definitely aiming at that horny teenage boy in all of us guys. No matter how old or how grown up we think we are, we're stilling looking at that sexy 20-something chick walking past us at the mall. Of course, the professionals are peeking behind dark shades and not moving their heads an inch! It definitely is an exaggeration (okay, okay, a slight exaggeration) but, ladies, that is exactly what is going on in our heads. It surely puts the attention to a great cause which is the fight against breast cancer.

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